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Products range from a hemp-based lubricant to a body mask.
March 5, 2025
By: Lianna Albrizio
Associate Editor
Intimacy-ready skincare just got sweeter. Hey Sweet Cheeks, a new sexual wellness brand, is leading the “prep to play” experience with a debut lineup of six high-performance products and a skincare-first approach to sexcare. Developed by cosmetic chemists and brand experts with decades of beauty industry experience, the brand introduces a product line where sensual moments are not divided by the gender binary, but embraced unapologetically, per marketers. “For too long, the sexual...
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